effect® CLASSIC Energy
is where we come from.
Our first variety with the stylish effect® label, born in 2002. Some pretty unique developments grew from this small seed. It was the beginning of a wide range of products that continues to convince growing numbers of consumers worldwide. The can with the 15 red dots now causes a stir in 57 countries around the globe. More to come.
wins multiple prizes, is simply unique: effect®
unique recipe for an
inimitable taste.
We develop our outstanding quality in our Innovation Lab. The result of this combination of high-quality ingredients and a unique recipe is the unmistakable effect® CLASSIC Energy Taste.
exciting taste with energy compounds.
The purist design with the stylish red dots doesn’t just impress our fans. The German Design Award jury has given our re-design 2020 first prize. effect® CLASSIC Energy—the name stands for award-winning quality inside and out.
effect® ZERO Sugarfree.
0 % sugar.
100 % taste.
The question we asked was: How can we translate the effect® CLASSIC Energy Taste into a version with no sugar but with perfect flavour? Our Innovation Lab came up with an excellent answer: effect® ZERO Sugarfree creates a magical sweetness on the tongue with no sugar substitute aftertaste. Taste it!
a wide range.
different sizes for different energy requirements.
effect®
CLASSIC Energy
High-quality ingredients, enormous innovative strength and our unique recipe with taurine, caffeine and glucuronolactone create the inimitable classic effect® taste
105.6 mg caffeine
35.3 g sugar
*All data refer to a 0.33 L can
effect®
ZERO
Sugarfree
A true classic from our Innovation Lab: 0% sugar and 100% taste with an exciting recipe containing taurine, caffeine and glucuronolactone.
105.6 mg caffeine
0 g sugar
*All data refer to a 0.33 L can
